Lately, my social media feed has become a wellness convention.

Every time I open Instagram, I’m being served content about NAD+, peptides, creatine, protein cakes, gut health, longevity, collagen, muscle preservation, and some new supplement that promises to help me live to 110 while looking 45.

At first, I thought it was random.

Then I realized something.

Nobody knows me better than Instagram.

Well, maybe Instagram and ChatGPT.

The algorithm has been watching my clicks, saves, searches, and scrolling habits. It knows what makes me stop mid-scroll. It knows what rabbit holes I fall down at midnight. It knows what I screenshot and send to friends.

And apparently, Instagram has decided I am a woman on a mission to age well.

Honestly? It’s not wrong.

Over the past year, I’ve become fascinated by the conversation around healthy aging. After losing weight on Zepbound, I’ve become much more aware of maintaining muscle. Suddenly creatine isn’t just for bodybuilders. It’s showing up in conversations about strength, energy, recovery, and preserving muscle as we get older.

Then there are peptides.

If you spend more than five minutes online these days, you’ll find someone claiming peptides are the answer to everything from better sleep to improved recovery to younger-looking skin. Whether all the claims are true is another story, but they’re definitely having a moment.

And don’t even get me started on NAD+.

The longevity crowd loves talking about NAD+, a molecule involved in energy production and cellular health. Every wellness influencer seems to be either taking it, injecting it, or writing a book about it.

The funny thing is that none of this content was in my feed five years ago.

Back then, Instagram thought I wanted restaurant openings, fashion finds, celebrity gossip, and travel inspiration.

Today, it thinks I want muscle mass, mitochondrial health, and high-protein desserts.

Which brings us to protein cakes.

Or as I like to call them: dessert with a wellness degree.

Every other Reel seems to feature someone turning cottage cheese, protein powder, and Greek yogurt into something they’re calling cake. And somehow I watch every single one.

The algorithm isn’t just predicting who we are.

It’s predicting who we’re becoming.

At 65, I’m interested in feeling strong, staying active, protecting my health, and enjoying life. I’m curious about the science behind aging. I want to know what’s worth trying and what’s just expensive marketing.

That’s why my feed looks the way it does.

The truth is, the algorithm has built a profile of me that’s surprisingly accurate:

• Interested in longevity
• Curious about wellness trends
• Focused on healthy aging
• Looking for ways to maintain strength
• Open to new research
• Still interested in food, fashion, and fun—but with a side of protein

But here’s where things get funny.

If Instagram really knew me, my feed would also be filled with Knicks highlights, mahjong strategy, golf tips, Broadway openings, martinis with blue cheese olives, restaurant recommendations, and photos from the Hamptons.

Because that’s the thing about people.

We’re more complicated than an algorithm.

Or at least we like to think we are.

Then again, maybe the algorithm knows exactly what it’s doing.

Maybe it has figured out that I’m not interested in longevity for longevity’s sake.

I’m interested in staying healthy enough to keep doing all the things I love.

The NAD+, peptides, creatine, and protein cakes aren’t the story.

They’re the tools.

The story is that at 65, I’m still curious.

I’m still planning trips.

I’m still discovering new restaurants.

I’m still organizing Broadway outings.

I’m still learning new things.

I’m still cheering for the Knicks.

I’m still playing mahjong.

I’m still saying yes to adventures.

And apparently, Instagram has noticed.

I was ready to blame the algorithm for filling my feed with NAD+, peptides, creatine, and protein cakes.

Then I realized something.

It’s not showing me who I was.

It’s showing me who I am.

A woman who wants to stay strong enough to travel, eat, laugh, play mahjong, root for the Knicks, try new things, and enjoy whatever comes next.

So maybe Instagram does know me pretty well.

Not completely, of course.

If it really knew me, there would be a lot more martinis and Broadway tickets in the mix.

But for now, I’ll take the creatine recommendations and the protein cake recipes.

And if a Knicks highlight sneaks in between them?

That’s how I know the algorithm is finally catching up